About promotional codes

Promotional codes (likewise known as coupons or vouchers) offer a credit to an advertiser'due south account. There's no style to inquire for a promotional lawmaking, but Google and our partners will occasionally give out promotional codes every bit part of specific offers.

This article explains the criteria for promotional codes and how they work with the various payment settings.

Offer criteria

Most offers require yous to meet certain criteria before the credit volition show upward in your account, and they're typically for new advertisers with new accounts. Be sure to check the terms that came with your promotional code for details about your offer.

For example, we might have an introductory offer like "Spend $25, get $50." In order to get the $l credit, you'll have to enter the promo lawmaking on your Promotions page within 14 days of creating your account then get at least $25 worth of clicks in your account after inbound the code. Later on spending $25, you lot'll then see the $l credit appear in your account within v days.

Annotation

We but count the amount you spend after entering the lawmaking. If you spent $25 before entering the code, that amount won't count toward your offer.

In order to apply your credit, you'll also need to have entered billing details in your account. Besides, keep in mind that promotional credit is good for advertising but. If you cancel your business relationship before spending the entire credit, the remaining balance tin can't be refunded.

Check the progress of your promotions

To run across how close yous are to earning your credit, visit the Promotions page  in your account. It's updated every few hours. Y'all'll be able to apace cheque your progress and the condition of any credit, and see your completed or expired promotions. Utilize the following steps to check the progress of your promotions:

  1. Sign in to your Google Ads account.
  2. Click the tools icon Google Ads | tools [Icon], and under "Billing," select Promotions.
  3. On the "Promotions" page, you'll see all promotional codes added to your Google Ads account and the related amounts and statuses, including the post-obit:
    • "Agile": Advantage associated with coupon has been granted.
    • "Redeemed: currently earning":  Coupon was successfully  redeemed, just  the spend requirement(i.east. "Spend $25, get $50") hasn't been met yet.
    • "Processing": Spend requirement (i.due east. "Spend $25, become $50") has been met and our arrangement is processing  the granted reward corporeality.
    • "Expired": Coupon expired later on redemption and earlier spend requirement was met
    • "Invalidated":  Coupon was invalid/invalidated.

Y'all can also check how much of your credit was already spent by viewing the "Spent from Promotion" cavalcade. This amount volition exist besides reflected on the "Billing Summary" folio.

Check the progress of your accounts promotions from your manager account

Y'all can check the progress and status of all promotions applied to the inside your manager account. Use the following steps to check the progress of your promotions:

  1. Sign in to your Google Ads account.
  2. Click the tools icon Google Ads | tools [Icon], and under "Billing," select Promotions.
  3. On the "Promotions" page, you'll see all promotional codes added to the Google Ads account in your director account, including it's amount and status (active coupons, completed coupons, expired coupons, etc).

Please note this is an informational study. Managing director account users can't apply Promotions from the director account level. To apply a promotional lawmaking,  follow these steps at the account level.

How promotional codes work with different payment settings

You lot can pay your Google Ads costs manually (manual payments), automatically (automatic payments), or have a credit line (monthly invoicing). The setting you employ affects how your promotional code volition work. Here's what you'll need to know:

Automated payments

If y'all're using automatic payments, all you need to do is enter the lawmaking by its expiration date and start advertising. After your account meets the requirements found in the promotional fabric, the portion of the promo code spent will appear as a sub-line under the Active promotions section in the current month'south carte on the Billing Summary page within almost 5 days. For case, if the offer says that yous demand to spend $25 within 30 days, you lot'll need to accrue at least $25 worth of clicks within 30 days before the credit will announced in your account.

Promotional credits tin simply be practical to future advertising costs. Costs you lot accrue before you get a credit, as well as costs you accrue after you lot use up all of your credit, volition exist charged to the payment method in your account.

Your ads will continue to run and accrue costs after your promotional credit has been used upward. As always with Google Ads, you can stop advert at any time by pausing your campaigns. Paused campaigns won't accumulate any extra costs.

Manual payments

If you lot're using manual payments, you'll need to enter the lawmaking past its expiration date and and so meet the requirements mentioned in the promotional textile. For case, if the offer says you need to spend $25 inside 30 days, you'll need to make a transmission payment of at least $25 and besides spend the $25 entirely by accruing plenty clicks within thirty days. After spending the required corporeality, you'll meet the portion of the promo code spent every bit a sub-line under the "Active promotions" department in the current month's card on the "Billing Summary" page inside near 5 days.

Information technology'southward a skilful idea to make an initial payment that's a little more than than the requirement, because Google Ads may stop serving your ads before the whole amount is spent. For instance, if the offer requires you to spend $25 and you make an initial payment of exactly $25, your business relationship may never fully spend all $25 if your price-per-click (CPC) is larger than the credit you take left. Let'southward say your average CPC is $0.xxx. If y'all spend everything but $0.20, that $0.20 may never go used upward because your CPC is larger than the credit you have left.

The information virtually whatever active promotions will exist displayed under the "Agile promotions" section of the month card in the "Billing Summary" folio.

If there are promotions that are beingness spent during the current calendar month, you'll run across the "Promotions" section on the correct hand panel of the opened calendar month carte.

Monthly invoicing

If you lot're on monthly invoicing, enter your code only after your account has been ready up for invoicing. Then, after your account meets the requirements specified in the promotional textile, the portion of the promo code spent volition appear on the billing Transactions folio, typically within 5 days. If you have more credit than yous tin use during 1 month, don't worry -- any unused promotional credit from one month will be rolled over to the next month.

Account budgets

The credit provides additional advertising without affecting your business relationship budget.. For case, if yous fix a budget of $200 and receive a promotion for $50, your ads will serve until y'all reach $250 spend but y'all'll exist charged  the original $200 account budget amount, since the additional $l is covered past the credit.

If your upkeep ends before the credit is fully consumed, the remaining credit will carry over to the side by side budget you activate.

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